This privacy policy describes how BYOB Beauty. (Collectively, “BYOB Beauty”, “we”, “us” or “our”) collect, use, share, and protect our customers’ personal information. It also tells you about the rights and choices you have with respect to your personal information, and how you can reach us to get answers to your questions. Please note, our privacy practices are subject to the applicable laws of the places in Kenya.

1. What privacy policy covers

This privacy policy covers BYOB Beauty customer facing operations in Kenya (and East Africa) and applies to the personal information BYOB Beauty obtains in various contexts, both online and offline, including when you access or use our website or any other applications or services that link to this privacy policy, engage with us on social media, or participate in any of our programs or events.

Our websites may include links to websites and/or applications operated and maintained by third parties. Please note that we have no control over the privacy practices of websites or applications that we do not own. We encourage you to review the privacy practices of those third parties.

2. Personal information we collect

The types of personal information we obtain about you depends on how you interact with us and our products and services. When we use the term “personal information,” we are referring to information that identifies, relates to, describes, or can be associated with you. The following are the categories and specific types of personal information that we collect:

  • Basic Identifying Information

Including your full name, alias, postal address, e-mail address, phone number, date of birth, account name, signature, username or social media handle, or other similar identifiers.

  • Government-Issued Identifiers

Including your identity card , driver’s license number, or other similar government identifier.

  • Device Information and Other Unique Identifiers

Including device identifier, internet protocol (IP) address, cookies, beacons, pixel tags, mobile ad identifier, or similar unique identifiers.

  • Internet or Other Network Activity

Including browsing or search history, and information regarding your interactions with our websites, mobile applications, emails, or advertisements.

  • Geolocation Data

Including information that permits us to determine your location, such as if you manually provide location information or enable your mobile device to send us precise location information.

  • Payment Information

Including credit or debit card number.

  • Commercial Information

Including products or services you have purchased, returned, exchanged, or considered and preferences.

  • Physical Characteristics

Including skin tone, type of skin and other beauty profile information you provide.

  • Health and Medical Information

Including information you choose to provide regarding skin conditions or medications in connection with a beauty service or product recommendation.

  • Demographic Data

Including age, gender, race and ethnicity.

  • User Content

Including your communications with us and any other content you provide (such as social media profiles, photographs, images, videos, survey responses, comments, product reviews, testimonials, and other content).

  • Audio and Visual Information

Including photographs, images, videos, and recordings of your voice (such as when we record customer service calls for quality assurance).

  • Inferences

Inferences drawn from or created based on any of the information identified above.

3. How we collect personal information

We collect personal information about you from various sources. For example, we collect and obtain information:

  • Directly from you

We collect personal information you provide, such as when you make a purchase, register for an account or create a profile, sign up for the Beauty Reward Programs, contact us, respond to a survey, book a reservation, make an appointment for virtual services, RSVP for an event, interact with us in a pop up store (including in-store digital experiences), participate in a sweepstakes, contest, or other similar campaign or promotion, respond to a survey or sign up to receive emails, text messages, and/or postal mailings.

  • Using cookies and other automatic data collection technologies

When you visit our websites, open or click on emails we send you, or interact with our advertisements, we or third parties we work with automatically collect certain information using technologies such as cookies, web beacons, clear GIF, pixels, internet tags, web server logs, and other data collection tools. For more information, please see “Cookies and Similar Tracking Technologies” section below.

  • From Social Media Platforms and Networks

If you interact with us on social media or use features, such as plugins, widgets, or other tools made available by social media platforms or networks (including Instagram, Facebook, Twitter, Google, You Tube, and Pinterest) in connection with our websites, we collect information that you share with us, or that the social media platforms share with us. For more information about the privacy practices of those social media platforms, please review the privacy policies and settings of the social media platforms and networks that you use.

4. How we use personal information

We collect and use personal information for various purposes, including:

  • Providing Products and Services

We use your personal information to provide products and services, such as to fulfill your orders and/or complete the transactions you request;, process your payments; provide you receipts and order updates; send notifications to you related to your account, purchases, returns, exchanges, subscriptions, and reservations; and create, maintain, and otherwise manage your account, profile, or program membership, including offering functionalities such as easy checkout and the ability to save user preferences and transaction history and to provide a forum for discussion, asking questions, posting photos and reviews, and sharing experiences.

Depending on the products and/or services you request, the categories of information used for these purposes may include Basic Identifying Information, Payment Information, and Commercial Information. If you attempt a return, you may be asked to provide a Government-Issued Identifier. For certain services, such as online and in-store digital experiences, or consultations with a skin Advisor, you may choose to provide Physical Characteristics and/or Health and Medical Information (please note that BYOB Beauty does not store Health and Medical information)

  • Communicating With You

We use your personal information to communicate with you, such as to respond to and/or follow-up on your requests, inquiries, issues or feedback, and to provide customer service.

  • Marketing and Promotional Purposes

We use personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications by email, text message or postal mail (such as trend alerts, promotions, new product launches, and event invitations); to show you advertisements for products and/or services tailored to your interests on social media and other websites; and to administer our sweepstakes, contests, and other similar promotions.

  • Analytics and Personalization

We use personal information to conduct research and analytics, including to improve our services and product offerings; to understand how you interact with our websites, advertisements, and communications with you to determine which of our products or services are the most popular, and to improve our websites and marketing campaigns; to personalize your experience, to save you time when you visit our websites and to customize the marketing and advertising that we show you; to understand how you use our website; to create a more personalized experience for you when to provide services, to better understand our customers’ needs, and to provide personalized recommendations about our products and services.

  • Security and Fraud Prevention

We use personal information to detect, investigate, prevent, or take action regarding possible malicious, deceptive, fraudulent, or illegal activity, including fraudulent transactions, attempts to manipulate or violate our policies, procedures, and terms and conditions, security incidents, and harm to the rights, property, or safety of BYOB Beauty and our users, customers, employees, or others.

  • Legal Obligations

We use personal information to comply with our legal or regulatory obligations, to establish or exercise our rights, and to defend against a legal claim.

  • Core Business Functions

We use personal information to support core business functions, including to maintain records related to business process management; loss and fraud prevention, and to collect amounts owing to us; and to provide and maintain the functionality of our website including identifying and repairing errors or problems.

5. How we share personal information

In addition to the specific situations discussed elsewhere in this privacy policy, we disclose personal information in the following circumstances:

  • Service Providers

We share certain personal information with third parties that perform services to support our core business functions and internal operations including: fulfilling orders, delivering packages, complying with your request for the shipment of products to or the provision of services by a third party intermediary, sending postal mail, e-mails and text messages, analyzing customer data, providing marketing assistance, administering our Ratings & Reviews, supporting beacons, processing credit card and debit card payments, investigating fraudulent activity, conducting customer surveys, and providing customer service.

  • Social Media Platforms and Networks

Some of our websites have features such as, plugins, widgets, or and other tools made available by third parties that may result in information being collected or shared between us and the third party. For example, if you use Facebook’s “Like” feature, Facebook may register the fact that you “liked” a product and may post that information on Facebook. Their use of your information is not governed by this privacy policy.

  • Legal Process

We may disclose personal information in response to warrants, court orders, government inquiries or investigations, or to comply with relevant laws and regulations. We may also disclose information to establish, exercise, or protect the rights of our company, employees, agents, and affiliates; to defend against a legal claim; to protect the safety and security of our visitors; to detect and protect against fraud; and to take action regarding possible illegal activities or violations of our policies.

  • Business Transfers

We may share personal information with another company that buys some, or all, of the assets or stock of BYOB Beauty, and that company may use and disclose personal information for purposes like what is described in this policy. BYOB Beauty may also share personal information with prospective purchasers to evaluate the proposed transaction.

6. How we protect personal information

Personal information is maintained on our servers or those of our service providers, and is accessible by authorized employees, representatives, and agents as necessary for the purposes described in this privacy policy.

We realize that that individuals trust us to protect their personal information. We maintain reasonable and appropriate physical, electronic and procedural safeguards designed to help protect your personal information. While we attempt to protect your personal information in our possession, no method of transmission over the internet, or security system is perfect, and we cannot promise that information about you will remain secure in all circumstances.

7. Your Rights

Consistent with applicable law, you may exercise the rights described in this section.

  • Accessing, Updating, Correcting, and Deleting Personal Information

You may have the right to request access to and receive details about the personal information we maintain about you and how we have processed it, update and correct inaccuracies, get a copy of, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law.

  • Access and Deletion

You can submit a request to access or delete your personal information, or withdraw consent, by write to us using the email address info@byobbeauty.com with the request to Unsubscribe.

Typically, we retain your personal information for the period necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law. Please note that in many situations we must retain all, or a portion, of your personal information to comply with our legal obligations, resolve disputes, enforce our agreements, to protect against fraudulent, deceptive, or illegal activity, or for another one of our business purposes.

8. Age of Consent

By using this site, you represent that you are at least the age of legal in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.